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NCAA lands new deal to promote championship events
The NCAA and Playfly Sports have agreed to a deal that will open the door to more marketing opportunities around championship events, including possible NIL deals for student-athletes. INDIANAPOLIS -- The NCAA and Playfly Sports have agreed to a deal that will open the door to more marketing opportunities around championship events, including possible NIL deals for student-athletes. The deal announced Thursday calls on Playfly, which calls itself the sports industry's leading revenue maximization company, to hire a staff that will work closely with NCAA officials to sell sponsorship package
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